Join Kiran Saluja MPH, RDN, as she provides an overview of the PHFE WIC Program, a program of Heluna Health, including three specific breastfeeding promotion, support, and advocacy cutting-edge programs: (1) Red Baby Alert protocol: when WIC newborns have lost too much weight, (2) Cinnamoms program: How Cinnamoms is optimizing the breastfeeding experiences of Black/African American WIC families in Southern California, and (3) Employee Perinatal Support Program.
1. Recognize the evolving support for breastfeeding in the WIC program and the strides made in 45 plus years
2. For each of the three programs presented, attendees will:
a) Understand the reasons behind conceptualizing each program
b) Learn about the importance of each program
c) Describe key elements
d) Evaluate what tools are needed to adopt/adapt/advocate for these programs at work